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US opt-outs travel to ad partners inside the GPP string. Learn how to inspect __gpp, read the US National section and catch broken signals before they cost you.
What Italy's data protection authority expects from cookie banners: no consent by scrolling, a clear reject route, re-asking periods and how to audit your site.
Maryland's MODPA limits collection to what is necessary, bans the sale of sensitive data and restricts targeting under-18s. Here is what it means for publishers.
Consented and non-consented impressions are different products. Learn how to segment inventory by consent state and set floors that fit each, instead of one blunt rule for everything.
Advertiser demand peaks in Q4, so consent problems cost more. A week-by-week plan to audit, verify, freeze and monitor your consent setup before the holiday rush.
Visitors who reject tracking cannot be targeted, but they can still be sold to. How direct sponsorships and contextual packages turn a consent gap into revenue.
Privacy-friendly analytics tools promise no banner. Here is how to check whether a cookieless tool really falls outside consent rules, and what still needs consent.
The European Commission's Digital Omnibus proposal would reshape how cookie consent works in the EU. Here is what was proposed, what is still open, and how publishers can prepare.
Apps that mix native screens and WebViews often ask for consent twice and send mismatched signals. Here is how to make one decision apply everywhere.