90 articles — Page 3 / 10
The EU AI Act has been in force in stages since 2024, and 2026 is the year its prohibitions and high-risk obligations begin to apply directly to advertising profiling, recommender systems, and consent-driven personalization. Here is how the AI Act layers on top of GDPR consent for publishers and advertisers.
Understand how Google's conversion modelling works, what cookieless pings contain, and how much data you can recover.
Connected TV is the fastest-growing premium video category in 2026 — and it sits on a uniquely complex consent surface that mixes household identifiers, device-level signals, smart-TV operating systems, and cross-platform attribution. Here is how publishers and advertisers should approach CTV without crossing the privacy lines that apply differently in the living room.
Brazil's LGPD has been in force since 2020, but the ANPD's 2025 enforcement escalation and the new 2026 cross-border transfer regulation have changed the practical compliance picture for publishers serving the Brazilian market. Here is exactly what to know in 2026.
Privacy Sandbox has shifted from a speculative roadmap to a concrete, partially-deployed stack. In 2026, publishers running serious addressability programs are using Topics, Protected Audience, and Attribution Reporting in production — and consent is still the spine that holds the whole thing upright.
India's Digital Personal Data Protection Act has moved from statute to operating framework in 2026 — with the Data Protection Board active, the Consent Manager ecosystem live, and the DPDP Rules in force. Here is exactly what publishers, advertisers, and platforms serving Indian users need to know.
Understand CCPA/CPRA requirements, the opt-out model, Global Privacy Control, and when you need a cookie banner.
Retail media is the fastest-growing category in digital advertising — and it sits directly on the fault line between first-party data monetization and consent compliance. Here is how publishers, retailers, and advertisers should approach retail media networks in 2026 without stepping on regulatory trip-wires.
South Korea's Personal Information Protection Act is one of Asia's strictest consent regimes — and the 2023 sweeping amendments combined with the PIPC's 2025 enforcement escalation have raised the bar further. Here is exactly what publishers, advertisers, and platforms operating in the Korean market need to know in 2026.