140 articles — Page 5 / 16
Article 35 GDPR forces a Data Protection Impact Assessment for many advertising and profiling flows. A practical guide to whether your cookie and consent setup triggers a DPIA, what the document must contain, and how regulators evaluate it.
Wire the Snap Pixel to your CMP so it fires only after valid GDPR, CCPA, and GPP consent. Step-by-step coverage of Conversions API, advanced matching, deduplication, and the timing pitfalls that silently kill attribution.
Practical UX strategies and data-driven approaches to reduce consent banner dismissals and improve opt-in rates.
The EDPB and national DPAs have sharply narrowed when publishers can offer a paid alternative to consent. A practical guide to the legal status, regulatory positions, and implementation patterns that survive scrutiny in 2026.
Configure Prebid.js to honor TCF and USP consent signals across header bidding partners. A publisher-focused walkthrough of the CMP module, GDPR enforcement, GPP, and common timeout pitfalls.
A 2026 publisher guide to keeping consent coherent across phones, laptops, smart TVs, and connected devices: the identity-resolution layer underneath, the GDPR and ePrivacy questions cross-device stitching raises, the technical patterns that propagate consent decisions to the right user across surfaces, and the audit traps that turn a working identity graph into a regulator finding.
A 2026 publisher guide to California's Delete Act and the CPPA's universal opt-out registry: what registered data brokers actually have to do, how the every-45-days deletion sweep changes the audience graph, what the Global Privacy Control signal means in this new context, and the CMP and ad-stack changes publishers need to make to stay compliant without dismantling US measurement.
A practical guide to China's Personal Information Protection Law and its impact on cookie consent for global sites.
A 2026 publisher guide to the consent implications of the EU Digital Services Act: how the DSA layers on top of GDPR and ePrivacy, what the targeted-advertising ban for minors and sensitive-data signals means for ad operations, the recommender-system opt-out obligation, and the CMP changes publishers need to make to keep ad inventory monetisable in the EU's strictest digital regulation since GDPR.