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Server-side tagging is the biggest shift in marketing technology since Google Tag Manager launched in 2012. By moving tag execution from the browser to a server
When we talk about cookie consent, websites get all the attention. But mobile apps process just as much — often more — personal data than websites. And the rule
The marketing landscape has fundamentally shifted. Safari blocked third-party cookies in 2020. Firefox followed. Chrome completed the transition in 2025. The er
The ePrivacy Directive — the 2002 law behind cookie consent pop-ups — is finally being replaced. The ePrivacy Regulation has been in negotiation since 2017 and
The number one question we hear from new users: "How do I install FlexyConsent on my site?" The answer is the same regardless of platform — paste one line of Ja
Your consent banner is the first interaction most visitors have with your website. A poorly designed banner tanks consent rates to 30-40%. A well-designed one p
With over 200 consent management platforms on the market, choosing the right one can feel overwhelming. Many look similar on the surface, but the differences in
Website owners keep hearing two things: "You need Consent Mode V2" and "You need TCF 2.3." Both relate to consent but solve completely different problems. Under
Google made Consent Mode V2 mandatory for all advertisers in the EEA from March 2024. Without it, campaigns lose conversion modelling, remarketing audiences shr